Cookie Policy
Last updated: 20th May 2026
This Cookie Policy explains how Limitless Vitality uses cookies and similar technologies when you visit our website. It works alongside our Privacy Policy.
What is a cookie?
A cookie is a small text file that a website saves on your device when you visit. Cookies let the site remember things like what you've added to your basket, or whether you've agreed to be tracked by analytics tools.
Essential cookies
These cookies are required for the website to work. They cannot be turned off in our cookie banner.
cart_token: remembers the contents of your basket between visits. Expires after 30 days.
cookie_consent: records whether you accepted or declined analytics cookies, so we don't ask again on every page. Expires after 365 days.
XSRF-TOKEN and limitless_vitality_session: security cookies set by our framework to protect against cross-site request forgery and to keep your session active while you browse. Expire when you close your browser, or after 2 hours of inactivity.
Analytics cookies
These cookies are only set if you accept them in our cookie banner. They help us understand which pages are popular and how visitors find us.
_ga, ga*: set by Google Analytics 4 to distinguish unique visitors and measure page views. Expire after 2 years.
If you decline analytics cookies, we still use Google Consent Mode v2 to send anonymous, aggregated signals to Google so we can see overall trends without identifying individual visitors. No cookies are set on your device in this case.
How to control cookies
You can change your cookie preferences at any time by clearing the cookie_consent cookie in your browser. The banner will reappear on your next visit.
You can also block or delete cookies through your browser settings. Most browsers let you do this from their privacy or security menus. Please be aware that blocking essential cookies may stop parts of the website from working, including your shopping basket.
Cookies set by third parties
Google Analytics, if you accept it, sets its own cookies under the _ga and ga* names. Google's privacy policy is available at policies.google.com/privacy.
Trustpilot may set cookies on our order confirmation page to identify that you have already been sent a review invitation and to prevent duplicate invitations being sent. These cookies are only set after you complete an order. Trustpilot's privacy policy is available at legal.trustpilot.com/for-everyone/cookie-policy.
We do not use advertising cookies, social media tracking pixels, or third-party retargeting tools.
Changes to this policy
We may update this policy if the cookies we use change. The "last updated" date at the top of this page will reflect the most recent revision.
Contact
For any questions about how we use cookies, email us at [email protected].